Monday, September 13, 2010

Moms Making Money


To me, the premise of the show is to mentor amateur chefs as one emerges to be the MasterChef.



Is having a basic blueprint recipe for a dessert really different than the judges walking around, offering advice...in some cases, telling contestants they are doing things incorrectly? In the hamburger challenge, Chef Ramsey allowed the team that was losing to taste the burger of the team that was winning to give them a chance to change things up to cater to the customer (they declined, but were given the chance). In the wedding challenge, they stopped burned appetizers from going out to the guests...again, essentially giving the team that was "behind" to have a do-over and try again.



I have no problem if Whitney followed a basic blueprint of a recipe - for one, that doesn't guarantee results. For another, how do we know that Sharone did NOT look at the recipe?



The final four, by the way, is fine by me. I am not sure exactly why some of these contestants shouldn't be here, while others should be here. You screw up, you are out - let us not forget that Sharone's dish was panned by the food critics. It's not just the dessert that did him in.



I have no problem if Whitney followed a basic blueprint of a recipe - for one, that doesn't guarantee results. For another, how do we know that Sharone did NOT look at the recipe?



The final four, by the way, is fine by me. I am not sure exactly why some of these contestants shouldn't be here, while others should be here. You screw up, you are out - let us not forget that Sharone's dish was panned by the food critics. It's not just the dessert that did him in.



Life is busy. But if you don’t have time to go to the bank, would you trust a stranger to deposit a check for you? Users of TaskRabbit, a network of part-time personal assistants, do.


The site pairs assistants, called runners, with overtasked city dwellers. TaskRabbit has more than 300 runners, who have all undergone a background check, and they accept tasks online from thousands of users in Boston and San Francisco. Task requests include running to the bank, jump starting a car and building furniture inside a stranger’s home. My request for groceries last Thursday night resulted in two runner responses within 15 minutes, and orange juice was delivered to my neighborhood within an hour.


Founded in Boston, TaskRabbit raised $1 million from Baseline Ventures and Floodgate in 2009. The startup recently raised $850,000 more from First Round Capital and existing investors.


The site expanded to the San Francisco Bay Area this summer. San Francisco is already doing as much task volume as Boston, and the company plans to expand to more cities soon, according to TaskRabbit CMO Anne Moellering. Urban, sophisticated, wired cities top the short list of next stops for the company, she said, naming Chicago, Austin and Portland as potential destinations. Though the site is not yet profitable, TaskRabbit makes money by taking a 12 to 28 percent cut of each paid task, depending on the size. For a $19 dry cleaner pickup, TaskRabbit makes $4, while the runner gets to keep $15.


Runners range in age from 18-year-old students to 70-year-old retirees. The site is popular with enterprising moms looking to defray the cost of a trip to Target. One rabbit, a student on leave from school, said he had completed seven tasks in a week and was paid as much as $60 for one job, though the average task pays $20 to $25. Moellering said the company’s top rabbits, who she called “rabid rabbits,” could make more than $20,000 in a year.


Though dedicated rabbits can make substantial earnings, the company is careful to designate runners as independent laborers, rather than employees or contractors. Runners sign no contracts, and TaskRabbit only has to report their income if it exceeds $600 per year. Runners may still be eligible for unemployment benefits as they complete tasks, and it is a runner’s responsibility to verify eligibility.


Despite safety concerns (many users invite strangers to their homes), more than 80 percent of customers return for repeat tasks. Runners don’t get paid until a user says the job is complete, and users rate runners after each task.


Initially called RunMyErrand, the site focused primarily on errands. In part due to the evolution of jobs listed on the site, the company changed its name to TaskRabbit this year. It now covers anything on a to-do list. Virtual tasks, such as making PowerPoint slides or merging contact databases, are increasing in popularity. The startup may launch group buying in the next couple months, allowing users to team up with others requesting goods from the same store, and the company is also considering a “panic button,” which would charge users a premium flat rate for immediate needs.


TaskRabbit has raised a total of $2 million in seed funding to date.


Next Story: Talk of 99-cent iTunes TV rentals points to revamped Apple TV Previous Story: CollegeOnly just misses Scoop on college student social networks




eric seiger

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